Food Delivery Strategy: Some Ideas on How to Promote a Food Delivery Business
1. Add an order button on your website’s homepage The easiest way to accept delivery orders as a restaurant is on your website. Using an in-house online ordering system has the advantage of allowing you to have complete control over the entire process and keep all the profits.
2. Add the ordering link on social media Next, focus on your social media profiles. In some cases, you can enable customers to place orders straight from your profile. For example, Facebook has a feature that allows business owners to place a call-to-action button on their pages. You can choose the text from various options, but the most appropriate for a restaurant would be the “Start Order” call-to-action.
3. Use appetizing photos in your promotional materials Before they get to try your food, customers can feast on the mouth-watering photos you display on your website, social media, and printed materials.
4. Offer exclusive discounts and promotions One of the most innovative food delivery ideas you can use is tempting customers with delivery-only promos. They won’t get that when they dine-in, so it’s a unique opportunity that they will be tempted to take advantage of ASAP.
5. Partner with local influencers Leave some food delivery advertising ideas to others by contacting local influencers who might be willing to promote your service for a cost or some other benefit. This will allow you to expose your delivery service (and your restaurant as a whole) to their followers.
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